|Image via The Resolve Project|
At the end of the meeting, they asked us, "Do you think these ideas capture what your readers have been saying?" and we both said yes, however it got me thinking about how to create real change. Our individual opinions can be casually brushed aside by these international companies, but if we speak in one distinct voice as a community, it's tremendously powerful. I've decided that after I conclude my series on Freya, I'm going to gather all the comments on these posts, organize them by subject and send them to my contacts at Eveden. Therefore, if you see something in the Freya posts or comment threads that you agree with, please include a little note that you seconded the idea. Or, if someone hasn't mentioned a design concept or fit change that you'd like to see, mention it because maybe someone else feels the same way.
My next post will be on Freya's aesthetic design, one in terms of what we'd like to see in their basics and another on their fashion. I'm also thinking of including two more, about fit and technical innovation. Are there any other BIG issues with the brand that you'd like to discuss?