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Freya's Deco: What Would YOU Like to See Next?

Counterclockwise from top left: Aubade Fleurs d'Afrique; Huit Rhapsody via Journelle; Aubade Evasion Tropical via House of Fraser; Aubade Malicieuse Sissi (sold out); Aubade Russian Can Can, Marlies Dekker Dame de Paris via Faire Frou Frou; Agent Provocateur Petronella via The OutNet; Huit Equivoque via Polyvore, available at Figleaves
Freya really wants our feedback on Deco because, with good reason, it's their pride and joy. I've heard enthusiastic cries from their fans that they're in favor of this Deco phenomenon But Freya seems too timid to truly tinker with it and season after season, the bra is only slightly tweaked, rather than thoughtfully reinvented. Basics can be boring and while the Deco certainly isn't, it has the potential to be if bolder ideas aren't applied. Below, you'll find the suggestions I gave to Eveden and as my earlier post says, I'd love to see what your thoughts are on the Deco's design and if we have any opinions in common. :)

Spacer Deco

Spacer bras are fantastically comfortable and I've tried Fantasie's bestselling one, the Rebecca, and while I was happy with it, the bra wasn't nearly as lifting and secure as a Deco would've been. This would be a tricky project because spacer bras are beloved for their lighter feeling and thinner contouring, two qualities that the Deco isn't known for. Despite this hurdle, there must be a way to add that delicacy and comfort to the Deco, without sacrificing it's lift and great shape. On my last post on Freya, reader Mae also brought this up: 

Elomie and Fantasie have a spacer fabric bra. I would love it if Freya made a spacer, balconette, plunge or half cup. I have trouble finding a more ridged molded bra (deco, ck smoothie, panache porcelain) that fits my shape correctly and I don't always want to be showing pert nipples.

Can you imagine this as Deco!? A girl can dream! Buttress & Snatch Clover Queen Bra
Deco Experimentation

Freya is convinced that there are two reasons why the Deco is so popular and they're terrified to significantly reassess either one of those qualities, lest they drive away their loyal Deco-ites. They're committed to the idea that the Deco's success lies in it's smooth contour cups and lifting, rounding fit. But I think Freya is churning out enough fashion versions now that they could afford to tinker with the first concept. The brand could add textures, like satin straps, sheer panels, or raised textured shapes, a la the swiss dots on the Curvy Kate Princess.
Deco Delight, Spring/Summer 2014
The Deco Delight, a planned continuity line for Spring/Summer 2014, embodies this timid design approach. Of all the recent Deco fashions, the Delight is my favorite because the soft grey is wonderfully complimented by the demure, feminine lace and it reminded me of Huit's basic, the Huit is Biotiful. But when you're standing in front of it, the Delight feels unfinished, underwhelming and it's reduced to a good design that could've been great. They could've added similar lace to the straps for a peekaboo effect or encased the entire band and bridge with the same material. Instead, we're left with just another version of the grey continuity Deco, simply a lighter, heather fabric with haphazardly placed lace bits. The Delight should've been a striking, fully realized counterpart to the basic version, not it's close cousin.

**Please don't worry, I will write another post on possible/future/requested Deco constructions or size extensions! I've read through your comments and decided those issues deserved their post!**

What's your dream Deco look like?

Are there accents, patterns, fabrics, strap or bridge details that you'd like to see on a Deco?

30 Comments

  1. Never tried the deco because it is always so basic that I have no interest in it. If they don't want to add texture they could play with printed cups like Masquerade did with their pretty printed lace. Personally I would love some real lace, velvet trim, fun straps à la Marlies Dekkers, etc.

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    1. I wholeheartedly agree! I didn't mention it in the post, but I was thinking a split strap could be cool too. I DEFINITELY like the sound of velvet trim!!

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    2. I second that bondage-style idea 100%. Also a brasque would be fenomenal.

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  2. "Mathematical" bras is an idea I've been tinkering with lately. So many artists are math inspired in someway (Escher and Pollack are among the most famous). Maybe a fractal Deco?

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    1. Wow, I would've never thought of that. What a fantastic idea!!

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  3. I would love to see something geometric or art deco. It can be so feminine, but in a great unusual way. I feel like it might be popular with the popularity of Downton Abbey and the Great Gatsby, etc. Also split or wide straps would be awesome and they would help the common occurrence of straps digging into shoulders (no matter how hard I try, my straps seem to so often either be falling off or digging in).

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  4. I would love to see wide straps, art deco details and some bondage touches. Those would allow the brand to keep its sleekness and shape but add a little more zing and adult flavor. Then again, I have to admit that I really liked the Biotiful by Huit and was crushed that it didn't come in my size.

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  5. Oooo, if the Fantasie Rebecca and the Deco had a baby, I would so want that bra! Smooth, round shape, lift and some nice everyday cleavage.

    I would love to see something like the art deco, or electric blue geometric example above.

    That deco delight would look really nice with lace along the whole side of the cup, like the Elomie spacer bra.

    I like the Deco for exactly the reasons you mentioned above, even though the fit isn't perfect for me. Sometimes I don't want my bra to show at all. I wouldn't want the bra to have texture that was visible through clothing. But I don't see why smooth lace, mesh geometrics, or art deco cut outs could not be made completely smooth. The Fantasie Jana has smooth patterned mesh over the molded cup. Couldn't fabric like that stretch over the deco molded cup?

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    1. I second that!! A cross between the deco and Rebecca would be a dream!!! I also wish the deco came in H+ cups and that the cups were a little deeper.

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  6. I love the wide straps, bondage trend and art deco. Also the textured pattern but I think this style might not be suitable for the Deco as it is supposed to be a smooth cup bra.

    Maybe this is off topic but I also wish the wires of the Deco in smaller cup sizes were just a bit less narrow. Then perhaps I could actually wear it in my real size.

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  7. A Deco bikini top! Just a bsic bikini, but with the support and shape of the deco. Maybe in cool colours also. Tbh I just wear my plainer bras as swimmers, but it would certainly be better if they were made of the right material!

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  8. Oh oh! Definately the bondage trend as there is currently nothing of that sorts for fuller busted girls.Maybe some lace designs or deco inspiration. I would for sure not miss those.

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    1. Doesn't go past an F,but at least there's a step in the right direction.
      https://foreveryourslingerie.ca/product/?cName=DD+&pName=Marlies_Dekkers_Dame_de_Paris_Push_Up/Plunge_Bra&categoryId=310&productId=3574

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  9. Textured patterns! I would love to see some lacy or satin Decos. I think EM have got it right - basic, smooth cups and elaborate, beautiful designs, both in the same cut. Freya has the room to do that I think, certainly keep the smooth cups for risk control but the Taylor was one of the best Deco designs in my opinion and I'd love to see them go further.

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  10. My main request would be considered super boring, I'm sure, but I would like to see the Deco Honey in solid lighter colors... I think the styling is just pretty enough not to be as "basic" as a normal Deco, but the bright colors show through shirts so easily (and beige gets old quickly). If I were going more out on a limb: straps *meant* to be seen and details similar to that bondage-inspired bra at the top. I love the idea of lingerie as an accessory.

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  11. Some really cool ideas here! A maths bra, count me in! :D

    Unfortunately the regular Deco doesn't work for my shape and size at all (too narrow), but the Deco Soft Cup on the other hand is absolutely F.A.N.T.A.S.T.I.C. How about the Soft Cup version in something other than black and beige? It is, in my opinion, by far the best non-wired bra on the market and a true life-safer for people like me who, for whatever reason, wish to give underwires a break without compromising on shape and support. How about not compromising on style either? :)

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  12. Art Deco! It even goes with the word! I think part of the selling point of the Deco is its smoothness though, so I wouldn't go for anything 3D on the cups.
    I love everyone's ideas about math, geometry, and extra straps!

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  13. If they don't want to change too much on the cups, to keep the fit, why not play more with the band and the straps? I'm personally not a fan of the current fabrics on either, and I think they could experiment more with it - say a band made of lace in a complimentary colour to the cups, like a yellow lace with polka dots, to go with purple cups. And for the straps as well - adding some coloured details, or covering the straps in satin, or making the straps a different colour than the rest. I'd buy that :)

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  14. I´d like to see "textured pattern" or "three dimensional embroidery" of the examples.
    I´d also like if decos were not just of one colour, I´d like to see bold and bright colour combinations like in Mimi Holliday lingerie, and lots of complementary colours!!!

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  15. I would love to see something along the lines of the bondage trend on the Deco! I come across sooo many amazing bras in 'normal' sizes with the extra straps and cut outs that you associate with the bondage trend, but can never find anything even remotely similar in my size.
    And again, I agree with the true to size band. I generally wear a 28 (or a 30 because I very rarely find 28s in shops) and they're usually fine in other brands, but too big in Freya! I got a 30 band once because it was all there was, and I went straight to the tightest hook and it still rides up.
    Hope this is helpful! Deco is my absolute favourite - I have 3 now and would love to see more of them. The shape is so fantastic and works perfectly for me. I especially love having the lower gore which seems difficult to find in my size, particularly because I seem to have fairly close set breasts meaning higher gores are usually uncomfortable.
    Sian xx Rebel Angel (but currently setting up a blog dedicated to lingerie too!)

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  16. I'm not a Deco fan so I'm not sure I can help, but I can say why I'm not a Deco fan. I'm FoB, and somewhat soft. In my usual size I plop out the middle and gape on the top. If I go down just one size, I quadboob like crazy.

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  17. I would definately buy a bondage version of Deco.

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  18. Definitely big on the raised geometric and art deco bras. The bondage trend one is also pretty cool, but if I wore it with a low cut shirt, it wouldn't be practical.

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  19. More cup sizes!

    It's beige, not nude.

    Masculine to androgynous fabrics. Taylor type fabric without the fussy trim.

    More hooks! I'm a 32G/GG, wearing an altered 34FF (plunge and I are mutual enemies), 2 hooks is evil. 3 would be nice, 4 would be fantastic, longline would be perfect.

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  20. One I can wear! 38H/36HH. It's depressing seeing all the hype about all the different versions of the Deco that come out, yet none has come in an expanded size range. Do we really need the Deco in 50 different colors and patterns? It's the same bra. Expand the sizes, PLEASE Freya!

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  21. I would LOVE to see a deco with half cups but less padding than the current version! The half cup deco is a dream shape for me but sometimes the padding is just too much...

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  22. Wide straps,bondage trend,and art deco.

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  23. A Deco with a lace print!!

    (and a bondage strap style one!) x

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  24. I just received a beige Deco in the mail today and was thinking about this!
    I would love to see Art Deco style, geometric patterns, twin straps, and bondage touches - not all in the same bra of course.

    I'd also like to see a design based on the Deco, to be tweaked to suit those who need a deeper cup, push up pads (also for asymmetry?) and the size range expanded. EM makes the same style bra in different shapes (but based on the same one) so why don't Freya?

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