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February 2014

Curve NY: Freya Autumn/Winter 2014


Back in September, I published a number of posts on Freya and we discussed what we'd like to see in their future collections. My opinions on this newest collection are based on those conversations so if you haven't read them, it might be cool to check out one of the posts below:







While no representative of the brand told me this directly, the collection seemed like a response to the aforementioned posts and the awesome suggestions you made then. Are the Freya Autumn/Winter 2014 pieces mind-blowingly cool and radically different from what we've seen in the past? Um, no. But I think something has shifted and if it continues to go in this direction, Freya has enormous potential to be one of the "middle market" brands we've wished for. In short, the Autumn/Winter 2014 collection is a vast improvement over Spring/Summer's and I'd like to see even bigger, more dramatic changes.

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