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Announcement: Avocado's International Website is Live!


After months of anticipation and weeks of testing, Avocado's international website is finally live!! You can now shop their full collection of sultry padded half cups, intricate sheer basics, and discounted swimwear with a PayPal purchasing option and reasonably priced express shipping. If you've tried to access the new site in the last few days and you've experienced some difficulty, Avocado recommends clearing your browser as they've worked out a few coding kinks in the last 24 hours. Additionally, international customers will be given the "wire transfer" payment option but rest assured, once the order is processed you'll be sent PayPal information and it's only temporary.

To celebrate their international website launch, Avocado has offered Miss Underpinnings' readers a discount! Enter "missunderpinnings" at checkout for 10% off your order. The offer is in effect until Monday, November 11th.

UPDATE: I've received a number of questions and concerns about the price increase that we saw on Avocado's website in the last couple of days and I'd like to put everyone's fears to bed. The website's coding still had a glitch and those prices weren't accurate, but everything's been corrected today and you should now see the actual prices. :)

What do you have your eye on? I'm keen to see the Chamade's funky colors in person and the Orla Kiely-esque details on the Laura bikini are mighty tempting...

22 Comments

  1. They have hiked up all their prices to almost twice they were previously for international orders.

    They're out of my price range now even with a 10% off coupon.

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    1. Yet people could buy bras with prices that were a "glitch" and the prices in zloty are the same as before and will change when you change your shipping location to outside of Poland. It is a price hike purely for international customers.

      I know of more than a handful on people who bought their bras for prices that were a "glitch".

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    2. Lingerie wholesalers have suggested retail prices that can vary from currency to currency. For instance, did you know that Curvy Kate recommends their products be sold anywhere in the range of $65 - $75 in the North American market? They're available for considerably less in their country of origin but the prices have been adjusted in accordance with the location. It's not discrimination, it's good business sense.

      Because the North American market sells imported bras of similar quality for $65 - $85, it's rational that Avocado would belong to the same price range. It's always wonderful to grab a bargain in a weaker currency than your own, but at a certain point those same deals are seriously wounding or even destroying small businesses who offer them.

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    3. If I may put my two cents in, they are still adjusting the sale prices.
      I was really looking forward to buy the Soir de Paris bra (seriously, how pretty is it?) and was a bit disgusted to see it costed 50+ last night. When I checked this morning, it was only 37€, the price of a Cleo bra!
      So I don't know, maybe they'll also adjust the regular collection prices as well. Check the sale section, even though the size range is not full, all bras are under 40€ and many are around 12€.
      Furthermore, even if they have indeed increased their prices so much, it seems to me that it's not that expensive for bras with so unique designs that could totally be included in the luxury market. I'm going to take Prima Donna or Chantelle, who are luxury brands according to my standards, as examples : not only do their bras not fit me at all, but their designs are average at best and their price point is way higher than Avocado's.
      To me, Avocado is a good alternative to Fauve or Masquerade.
      By the way, while the website is very pretty (I really adore this Marie-Antoinette feel), some links seem to be broken. Does anyone know how returns work?

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  3. Hey Iris, on this one I'm going to have to agree with Dorothy. There were multiple malfunctions with the website before today and one of them may have been with the pricing. I also announced earlier that they've recently become a wholesaler and have expanded their business. With all that aside, if they continued to sell their products on their own website, it would severely undercut the boutiques who might be interested in stocking them. Avocado doesn't have the same overhead, shipping, and import duties to consider like a boutique does so their prices may have evening things out between their online shop and boutiques.

    I can also say, Avocado offers truly amazing quality and their pieces are worth every penny. They're one of my favorite brands, their bras are some of my most worn, and their product is just as good (if not better!) than other lingerie brands who charge the same amount.

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  4. I must say the prices seem very high to me too, especially since the dollar is so weak against the Euro.

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    1. Hi Allison, I can understand completely. I'm buying euro-priced products with the dollar and it hurts to calculate the cost every time, but that has little to do with Avocado or the companies who sell products in that currency.

      In the United States, full bust bras usually belong to this price point: Chantelle, Curvy Kate, and some Freya bras cost just as much as Avocado's. Avocado offers amazing quality which is similar (if not superior!) to the brands I mentioned. And while it's hard to let go of a great deal, this change makes it more likely their products will become available from American retailers.

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    2. I must say, though, that Ewa Michalak's prices are a real bargain by comparison!

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  5. The prices were stable for a long time then increased after the website opened for international orders, I'm not talking about bras which had a ridiculous price like €1 but bras which were priced at €55 now being €70, that is a big increase abd shipping within the EU isn't cheap either so total price will be €80.

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    1. Hello Lynsey, I know it's frustrating. Before the website opened for international orders, the prices were "stable" because they weren't dealing with a high volume of international orders. While I assume everyone is glad that they're now available, it does mean that the company is facing higher costs for shipping, importing, returns, and PayPal services so the price for the customer has to go up accordingly.

      Additionally, the euro and dollar countries have stronger economies than Poland's so it makes sense for start up/independent brands to price their products accordingly. Even though you or I might not be able to afford Avocado bras for 80 euros/dollars, the economies we live in can spend that much.

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    2. I live in Estonia. The average yearly salary is less than $18,000. This economy can't afford these prices.

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    3. I understand and I think I've misspoke. Because Estonia uses the euro, the value of your money is a set amount and while Estonians may not be able to afford a certain price point, wealthy nations like Germany are using the same currency and they can afford a higher price.

      It's the same in the United States, where the state of Maryland's average income is $71,000 and the state of Mississippi's is $37,000. Goods are bound to be less expensive in poorer regions, but once we're abroad, our money converts the same way and the price of imported goods are set in regards to the country as a whole.

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  6. These bras are so, so beautiful. I've seriously never seen lingerie like this. It's so exciting to hear that they're beginning wholesale operations-- I'd be thrilled to see Avocado bras stocked in US-based boutiques! I'm always so timid about overseas ordering, so I can't wait to hear who their US stockists will be. Thanks for sharing the good news!

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  7. such lovely bras, I hope a local boutique will stock them - the price point is too high for risky online ordering, but if I could fall in love with one in person I'd buy it!

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  8. I'm very curious about Avocado, but their fit guide page is blank and their bra styles page doesn't actually define the differences among the lettered styles. I wish I could figure out my size and figure out which letter is a padded half-cup!

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    1. How about this, Kathryn: I have a bunch of unused review photos lying around of Avocado products and new ones for future posts. They're not wonderful quality, but I've been meaning to compile them for a general fit/style guide. The discount is good until the 11th so I'll try to put up a post to answer your questions over the weekend. Does that sound okay?

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    2. Thank you very much! I look forward to seeing your style guide. I'm sure that Avocado is still tweaking the international site and that the fit guide will show up eventually. While I believe letter styles D vs F is demicup unpadded vs padded, I just couldn't figure out the differences among the A, H, and K balconettes.

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  9. I ordered on Nov 4 --- so excited! Narrow/projected represent!

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  10. Can somebody give me a tip regarding the fit of Avocado Bras? Is a 65G from Avocado the same as a 65G from Freya? Thanks!

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  11. I keep getting the "No payment modules have been installed." message when I try to complete the checkout process.

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  12. Has anyone successfully made a purchase from this site yet? When I tried tonight I got the error that the "missunderpinnings" coupon code was expired and there was no payment module installed (meaning there was no way to enter credit card information). Bummer.

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