|All Undone's Mai Body|
Sleek, modern, and understated aren't words commonly used to describe full bust lingerie. If they are mentioned, it's typically comparative, as in sleek, modern and understated compared to the bright florals, embroidery, profusion of laces, polka dots and bows that dominant the design landscape. All Undone, the new brand from Eva Phillips, aims to change that and while it may not be "edgy" to the rest of the world, it's downright revolutionary for this niche industry.
Beyond the aesthetic of the label, the first collection is also a streamlined departure from the traditional DD+ debut. There are three lines -- the Mai, Didi, and Lola -- which will consist of the same five pieces: balconette bra, suspender, thong, brief, and body. The sets will be out first, in the middle of this month and the bodies will be out later, in early 2014. Like Sunday Intimates in the U.S., All Undone captures the smaller end of full bust bands, offering 28" - 34" backs while the cups are thinly padded three piece constructions, available from DD to GG.
-The entire collection will be available online and All Undone has confirmed stockists in the U.K. and Australia. Bras retail for £79 ($122 U.S.), suspenders for £46 ($71), briefs for £42 ($65), thongs for £38.50 ($60), and bodies between £132 -£140 (roughly $205 - $217).
-The price point reflects Eva's commitment to quality material: the silk, lace and hardware are purchased from superior producers in England and the Continent. Instead of outsourcing her manufacturing to ethically unreliable Southeast Asia or China, All Undone is made in Britain where it is guaranteed to provide a sustainable wage, humane work conditions and stimulate the local economy.
-I first found about All Undone through a post on Invest in Your Chest and if you're curious, there are Autumn/Winter 2013 and Spring/Summer 2014 (AHHH, THE YELLOW ONE!!) previews up on Lingerie Insight.
I'm tremendously excited to see All Undone premiere because, while I'd never describe my personal style as "streamlined", I feel as if I've been waiting for this brand for a long time. I'll never give up my flowered, bow ornamented and wildly embroidered concoctions, but these architectural designs feel very, very cool and completely unlike anything I've ever seen in my size.
What do you think of this androgynous, striking collection?