|New terrain for full bust lingerie: The French Knicker from the Stargazing line|
I covered the Beaujais collection in yesterday's post and if you haven't read it already, it's a good place to start for an overview or introduction to the brand. For this follow up, I'd like to do something different because I had one reaction to the specific lines and another to the company's particular strengths and weaknesses. Alice Warner has pioneered certain products in the market and she's successfully walked several tight ropes simultaneously. Without a doubt, as a businesswoman and designer, she's one of my personal heroes. I also think that Beaujais has a few areas for growth and development. Here's my opinionated, mostly ill-informed, and unsolicited advice AND fervent congratulations:
|The "Barely There" Knicker from the Sweet Nothings "Sorbet" line |
Image via Beaujais
|Clockwise from top: The Bridal Balconette Bra, Suspender, (peeking out) Seamless Thong, Knicker, and Seamless Brief|
|The Akemi set|
Image via Beaujais
Ordering online is scary enough, but when the international element is added, it's a nail biting process where relief only comes weeks later, when a package arrives on the doorstep. To diminish the anxiety of ordering online, companies need to make their products as accessible and familiar as possible. Beyond product and promotional images, I like to find casual images, blogger reviews, and/or a thread of feedback about the sizing or design. There are two reviews of Beaujais -- a late 2011 Undercover Lingerista one and another early 2012 from Invest in Your Chest -- and they're wonderful, but outdated. The sizing has been improved upon and there have been a group of fresh sets released since then. This content does not have to come from bloggers, there are other ways of doing it: a review feature on the online shop, posting letters of encouragement or feedback, Instagram images, prerelease workshop peeks on Facebook, etc. These features might seem trivial but they ease the minds of potential customers.
What are your thoughts?
Do you find the "Barely There" and similar Beaujais knickers a leap forward for the full bust world? If you were getting married soon, what bespoke elements would you want?
What are your preferences when shopping online or internationally? Do you find the Beaujais lines at odds with one another or pleasantly unified?