I met with Prima Donna a few weeks ago and left feeling as if I understood the brand's core principles. Of course, their commitment to fit, construction, and quality is undeniable, but their aesthetic remains in the realm of "universally appealing". Their designs are meant to feel familiar with what they've done in the past so their exceedingly loyal and enthusiastic fans may continue to rely on them. The look of their lines, from what I've seen, are consistently agreeable. Thus, when they pulled out the So Chic for Twist Autumn/Winter 2013, I almost fell off my seat. CATS!?!? From a brand who prefers subtle design finishes, they've made a CAT PRINT bra?! The company representative I spoke to was quick to point out that it "wasn't like them" and the So Chic would be made in a very small, limited edition batch.
I don't care if they made 20 or 2,000, I'm proud they've stepped outside their box and c'mon, has there ever been a full busted bra with cats all over it!?