|Hanky Panky's booth at Curve NY. (Image via Hanky Panky)|
The schedule: The lingerie seasons may be the toughest thing to comprehend about Curve because it's counterintuitive to whatever season we're actually in. Even though it's late July and we're still enjoying the summer temperatures, we're now in the Autumn/Winter 2013 lingerie season. I previewed the A/W13 lingerie way back in February (at the last Curve) so those styles have begun to come out and will continue to arrive through the winter. During August's show, the A/W13 styles will be on display and/or available for sale, but the real concentration will go towards selling/buying collections from the next season, Spring/Summer 2014.
|New Spring/Summer 2013 styles, like these from Curvy Kate, are going to receive most of the attention. (Image via Curvy Kate)|
The players: Generally speaking, brand representatives are assigned to specific accounts or retailers so, for example, John Smith might handle all the New England retailers for Panache. In the best case scenario, the rep. has an intimate relationship with the retailer -- knowing the buyer's taste, remembering what sold well at their shop, and predicting what will be successful for the business in the future. The buyers have someone to count on within the company and trust their advisor to help them make the best possible purchasing decisions.
|Faire Frou Frou is a great example of a boutique that is fun, directional, and isn't afraid of a little color. (Image via Frou Frou Fashionista)|
|My style inspiration for Curve? Zooey Deschanel's cute teacher outfits from "New Girl". (Image via What Would Zooey Deschanel Wear? )|
To represent you! Brands are enormously interested in what your favorite bras are, what your reaction to certain fashion was, and what you would like to see in the market which doesn't exist yet. I let them know what you've shared with me and I report back on what they're cookin' up. In the next week, I'll summarize where the brands have gone for their current collections and where you and I might like them to go next. I'll also introduce a few new-to-the-blog brands which I'll see for the first time at Curve. I'm getting so, so excited!