|Totally Tartan Padded Half Cup (July)|
|Flourish Padded Longline (November)|
|Deco Hatty in "Viola" (August)|
|Deco Honey in "Jade" (November)|
|Deco Charm (September) ***The sample sent was missing it's charm.|
|Piper in "Cornflower" (September)|
|My top swim picks: The Cha Cha Halter (white), Padded Sweetheart (red), & Calamity (twilight)|
|The Gem in "Rouge" (July)|
What I Loved: The Fan-Tastic. Easily one of my favorite bras from Curve, this line is genius. It's not a floral print, uses a rare combination of unpopular colors, and it'll come out in the long awaited 28" bands and G+ cups. Mind. Exploded. (Oh yeah, there's the updated size range in padded half cups: 28-38 D-G, 28-36 GG, and 30-36 H. Woohoo!!)
|Fan-Tastic in "Noir" (October)|
|Marvel in Black (September), Planned as a continuity|
What I'm Uneasy With: the Decos. The Deco Hatty and Spotlight were the top two bestsellers from Curve. From a business point of view, this product is a guaranteed winner and the company dreams of releasing one Deco per month. I'm still cautious. Beyond the Deco, Freya has amazing strengths as a brand. I would like to see the company commit as deeply to their brave designs, groundbreaking concepts, and size extensions, as they do to their smooth and sensible powerhouse.
What I Requested: the Freya Cupcake. Huit's popular line, the Cupcake, is simple, stylish and charming. Elomi came out with their version, the Rita, recently and it already has two basics and an eye catching fuschia colorway. The bras are design sisters and they've proved themselves in the markets they target. I suspect the Cupcake/Rita would adapt perfectly on a Freya base and it would blend beautifully with the collection as a whole. It feels like a Freya bra already: fun to wear, a little quirky, fashionable, energetic. Ms. Quintana, my Eveden pal, suggested it on the Marvel frame and I thought she was GENIUS.
|Elomi Rita in "Poppy" (September)|
|Huit Cupcake Boyshort|
The Ballet Pink Patsy will be the first half cup with the new size range so the Totally Tartan and SS 13 fashion Patsies will run with the old sizes.
One of the Freya's Active bras, the Underwired Sport's style #4002, will now go up to a K-cup in AW 13.
There was a line featured in the catalog, the Aztec, which has been dropped.
If you'd like to see the entire collection, Stanikomania puts up fantastic photographs on Flickr and A Sophisticated Pair recently published all the season's details.
I know we've discussed the Freya Autumn/Winter 2013 collection in some detail already. Many of you said you were happy to see the Deco babies and others shared that they gravitated to one or two, but didn't need the rest. Most everyone disagreed with my assessment of the Patsy in the Ballerina shade, yet there were a few enthusiastic fans of the Fan-Tastic. ;)
This time around, let's have fun --- And of course, if anyone needs specific information on the range, I'd be happy to get all detective on this lingerie.
If you were talking to the company, what would you say their strengths are? Weaknesses? Or, those "needs room for improvement" bits?
If you could design a bra from Freya, what would it look like? What appearance would it create or how would it fit?