Twelve years ago, Avocado was born out of a gap in the lingerie market. Joanna and Anna Lejwoda, the sisters behind the company, were unsatisfied with the ubiquitous matronly bras in their sizes. Felina and Triumph were the only companies creating full bust options in large quantities, but they found their bras too conservative and the size range too restrictive. The Lejowdas admired the French aesthetic and eventually found that while their bras were stunning, they weren't practical for everyday wear. They wanted to create a company that would combine the elements they couldn't find in the market and would align with their sophisticated taste. Avocado basics are simple -- almost minimalist -- but retain an element of whimsy and elegance. Their collection has the boldest, bravest, most impeccable pieces I've ever seen. I'm pleased to show you Avocado, a brand I've definitely fallen for:
|The Annick in Love is an adapted version of an older style, simply called the Annick. The previous incarnation had the same swiss dot sheer fabric, without the contrast trim or bows. Instead, it had an oversized, layered flower at the center gore.|
|Annick in Love, Cassis|
|Annick in Love, Red|
In person, the Lejowda sisters are eloquent, soft spoken, and speak in disarmingly accurate British accents. They were also down to earth and happy to have geeky, impassioned conversations about Leaver's lace. I've had a difficult time writing about Avocado impartially as their lingerie, philosophy, and presentation impressed me thoroughly. Their company is the most expensive Polish brand I met with, but as Ula from Urkye said, their bras are worth the price. Both sisters have an intimate knowledge of the finest materials and greatest producers. They've toured lace museums, cooperate with the most highly respected producers, and sent one collection from Austria to Switzerland and back again so it would receive the best embroidery techniques from each location.
|Since Avocado experienced a mixed consumer reaction to the Libertine, it has been phased out.|
|Clients hesitated over the Libertine's tassels so Avocado introduced a seamless version, the Luna. It's been an overwhelming success.|
Avocado designs do not follow a strict seasonal schedule, rather they debut new styles and wait to experience the consumer reaction. Their limited runs are unveiled and depending on the success of a particular offering, it could sell out in six months or two years. Similarly, they've put designs out that they thought would enjoy a short burst of popularity and fade away, only to find that they become huge bestsellers which morph into continuous collections.
|The Creole is a pillar of the company and the Cassis version here is it's eighth colorway.|
Avocado's artistic direction has enjoyed a similarly interesting trajectory. In the last few years, they had put out lines like the Haiku, which blends a white mesh cup with black trim and colorful embroidery. These designs, which weren't straightforwardly basic or seductive, confused their customers and since then, they've reined in their more "controversial" vision. The collection isn't split deeply between basics and new colorways either. There were beige bras next to black options, but there were also other fascinating shades that were impossible to categorize. Dove grey, taupe, coffee, or cinnamon colors could serve as both fashion and basics. Without these rigid distinctions, the mix was surprisingly delightful.
|Vedette just debuted in February, but it's already done well with their clientele.|
|Avocado's padded cups are a recent addition to the brand's catalog. The Camélia's stock is currently quite low, but it will return in an exciting new color soon...|
From a personal perspective, I absolutely and unequivocally believe in this brand. I've been searching for a label that mirrored the quality and confidence of French companies (Aubade, Chantelle, Empreinte) which would simultaneously provide the mischievous and eclectic charm of Freya or Curvy Kate. Avocado fills that hole in the market perfectly and goes beyond, offering a fantastic fit and stellar cleavage.
|While you couldn't tell by looking at it, the Orlando actually has four layers: embroidery, satin, tulle, and interior cotton cups. It may sound like a lot of material, but this padded style is miraculously light and delicate|
|The Nina, Beige|
|The Nina, Brown|
|The Maîtresse has satin straps and the world's cutest details at the bridge.|
|The Kyoto has been in the company's catalogs for years now, but it isn't scheduled for any new colorways in the future.|
|The Rococo is almost completely sold out, but it exemplifies the design ambiguity that marked Avocado's first collections.|
Company approved personalized fit: 60H.
Founded: 2001. Family owned and operated.
Claims to fame: Luxury fabrics, top tier embroidery techniques, and excellent workmanship.
Aesthetic: Sweet or seductive styles for ingenues, classy broads, and Audrey Hepburn devotees. Always elegant and effortlessly idiosyncratic.
Availability: Currently, their website supports overseas orders with a bank transfer payment system, but next month, they'll launch a new website which will support international credit and debit cards.