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Small Bands Unite: the Bra Band Project

Last October, I wondered into a department store's intimates section. I knew that this retailer carried Panache and Freya and they'd be my best chance for tripping across a 30G.  Mr. Underpinnings and I had driven over an hour to get to this particular Connecticut mall and I'd been looking forward to trying on a bra in person. It's such a rarity, I was psyched. When a saleswoman asked me if she should help me, I replied eagerly and told her the size I was searching for. She reached out and lightly tugged my jacket open. Then she said something I'll never forget, "You don't look like a 30 band! You're probably a 32.".

My wounded ego aside, the scarcity and ignorance surrounding smaller band sizes in the United States is tragic. Recently, a group of full bust bloggers joined forces and created a project to shed light on the industry's persistent denial of sub-32 bands. Here's the mission, in their own words:

Recently at the Curve Expos in both, New York and Las Vegas, brands that cater to large-busted women suggested that 30 bands and under were either for juniors, or that there was no market for them.  However, that is simply not the case, there are many women out there who need 30 bands and under and we are not all juniors.  While we come in all different shapes and sizes, we all have a small back size in common.

To prove that we are not all juniors and that we exist as a market we have decided to create the Bra Band Project where we are looking for photos of women who wear 30 bands or under. We will make a flickr album and eventually a collage with our photos to show that we are not just juniors but women of all shapes and sizes that need small bands.  We’d love your help so please submit your own photo and band size using the form below or email it to  Note we need both your bra size and your photo. We cannot include a submission without both of those. If you are a blogger who would like to help out with this project email us at

I had a little bit of trouble with the form mentioned above, but if you'd like to submit this way, you can do so on these (truly awesome) blogs: StackDD, By Baby's Rules, and Boosaurus. Now, get like that bumper sticker and "be the change you wish to see in the world". If you have a small band, please consider submitting your photo and let's all show industry professionals that we're not bra size unicorns.

For the record, this is what a 28GG really looks like:


  1. Thank you so much for joining the project, Cece!! There are just so many assumptions around what small band-big cup women ought to look like...leading to these super awkward bra store moments. The finished gallery, I think, will be really inspiring to all the fellow "bra size unicorns" who'll be able to see that they're not some crazy weird size -- there's plenty of us out there and we don't all look "teeny tiny"!!

  2. Wow that was very rude. I would never guess what a woman's bra size is just by looking at her.

  3. I've had the exact same thing (fitters telling me I can't be a 30 or 28) happen to me... not just once, but several times! You're awesome for helping spread the word about the project... hopefully it'll help people know that we DO exist!! x

  4. That's terrible that such a thing happened. Similar things have happened to me every single time I walk in a new bra place that I hope has my size. If it isn't a comment, it's an incredulous look that would upset anyone who goes through these scenarios more often than they should.


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