Evollove, an Australian full bust lingerie brand, is currently in it's debut season. For a new launch in this size range, they've arrived with considerably little fanfare. Without spectacle or heavy blogging coverage, Evollove has slowly started to appear in gorgeous American boutiques, like 40 Winks in Boston and Journelle in Manhattan. The company manufactures sizes from 30-38 D-G and is managed by the Bendon Group. In the same way that Freya belongs to Eveden, Evollove is a member of a family of brands which include Stella McCartney, Pleasure State, and Elle Macpherson.
I was eager, yet apprehensive, to try their styles out. Fewer or infrequent lingerie reviews are often a sign of a poor fitting brand or a rushed design. I'm fairly loyal to the English sizing system and British brands like Freya. Ok, I admit it: I'm a total Anglophile from my lingerie to my tea habits to my television preferences. To venture out of the realm of Curvy Kate, Panache, and Miss Mandalay seemed unnecessary and intimidating. However, when I tried on the Evollove styles, I was flabbergasted.
Dawn in Eden in Algiers Blue (Fashion)
If I'd been out shopping on my own, I'm not sure if I would've picked the "Algiers Blue" colorway. However, I appreciated that all the Evollove bras were a bit 'different'. Instead of bows or gems at the center gore, they had funky silver do-dads. The colors are juicy and I wouldn't have put them together in one season, but they looked great side by side. The designs were also happy and lighthearted -- rather than utilitarian and 'basic' -- which is an attitude I appreciate in life as well as lingerie.
Of the two soft bras I sampled, the Lost Love had the firmer band. The cups reminded me a little of bras like the Curvy Kate Princess and Freya's firmer material balconies. Those bras have firm top panels and at first, it almost looks like the bra's pushing breast tissue out or down. I've been hesitant to review this type of bra in the past, since for the first few test-drives, I'm convinced it's too small or something's off with the fit. Over time, I've noticed these bras and I have a great "working relationship". Eventually, the upper section becomes more elastic or accustomed to the volume. While the fit settles in, I've discovered these bras are awesome for reducing movement and insuring I stay comfortable throughout the day.